Z STAR GLOBAL
We Create The Best Content Marketing Strategy For Your Business!
Content Marketing Strategy & Services
Content marketing has become one of the fundamentals of digital sales and marketing for companies and organizations of all sizes and for individual salespeople. Typically, marketing departments use content as part of their lead generation and lead nurturing programs, and then turn the leads over to the sales team once they become “sales qualified leads.”
Today, as the effectiveness of content has become better understood, many marketing departments also create content for sales enablement — content top sales people use to generate their own leads as part of their social selling efforts. Similarly, independent sales people generate content for their own social selling efforts.
ZStar Global works with sales teams (and their marketing departments) as well as B2B companies and professionals to develop comprehensive content marketing strategies that enable sellers to reach their prospects at every stage of the buyer’s journey.
Once the strategy is complete, we are here for you if you need us to create the content for you.
Ingredients In Our Content Marketing Mix:
Influencer Shout out Posts that Bring You Readership as well as Authority and Influence in your target industry.
CONTENT MARKETING ROADMAP
We created the Content Marketing Roadmap as our framework for developing your strategy. Each element of the roadmap is an essential stage of your strategy.
EVERY CONTENT MARKETING STRATEGY IS UNIQUE
Sellers are different, buyers are different and one content marketing strategy size does not fit all. Some sellers need to persuade one buyer to give them their business, while others deal with a committee of five people every time they attempt to land a new customer. We work with you to fully understand your unique set of selling circumstances and the journey your buyers take (no matter how many buyers there may be) to craft a strategy that works for your specific set of needs.
The finished deliverable is a strategy you can use with confidence to create and distribute your content. No more guesswork, just sound content marketing principles for you to put into action.
According to Content Marketing Institute, the #1 reason why most brands say their content marketing efforts fail is the difficulty to consistently produce high-quality content. You don’t have to have that problem. ZStar Global has the experience and the know-how, and we know just how to activate your content marketing strategy with top-quality content.
SERVICES BEYONG STRATEGY
For SMEs and independent sellers, implementing the strategy can be a daunting task. ZStar Global can help you with implementation as well.
SALES & MARKETING ALIGNMENT
Mid-sized companies and large organizations may have marketing and sales operations that work in their own silos and rarely communicate with each other. For content marketing to work, marketing and sales need to be totally aligned on the strategies and tactics to be taken. This is such an important area that we treat it in depth on its own page, Sales & Marketing Alignment.