Marketing Manager

The Marketing Manager main role is to build awareness by developing and executing on marketing strategies to meet the consumer needs and maximising profit. You are needed to optimise planned brand and marketing strategies, managing the marketing budget and development of campaigns and initiatives. The Marketing Manager must have an extensive knowledge of marketing strategies and be able to identify new business leads. You are required to manage the executives and internal stakeholders to ensure that campaigns and plans are successful.

Job Responsibilities

  • Establish positioning, identify target audiences, and develop marketing plans with specific objectives across different channels and segments
  • Lead the execution of marketing programs from start to finish, leveraging internal support and driving collaboration
  • Analyse customer insights, consumer trends, market analysis, and marketing best practices to build successful strategies
  • Create, maintain, and conduct analytics reporting across multiple platforms and extract key insights for future campaign development and go-to-market strategies, complete with formal proposals and recommendations on tactics
  • Partner with email, performance marketing and web teams to design, test and evolve lead nurturing tactics.
  • Working in partnership with the creative team, develop creative briefs and guide creative direction to meet objectives for all advertising and public-facing communications, including print, digital, and video assets
  • Conceptualize and execute on multi-channel campaigns across the prospect and customer lifecycle, ensuring the alignment of communications and messaging across all channels
  • Manage content and updates for customer and internal touch points, establishing budget guidelines, participating in events, documenting business processes, and providing additional sales support
  • Gather customer and market insights to inform outreach strategies, increase customer conversions, and generate more qualified leads
  • Identify effectiveness and impact of current marketing initiatives with tracking and analysis, and optimise accordingly
  • Present ideas and final deliverables to internal and external teams, and communicate with senior leaders about marketing programs, strategies, and budgets
  • Exceptional inter-departmental collaboration, specifically with Multi-Channel, Buying & Merchandising and Retail teams
  • Develops territory relevant brand partner campaigns.
  • Work in close partnership with partners and brands to identify new business opportunities and develop plans and actions.
  • Establishes and supports strategic marketing direction and annual planning for each brand.
  • Developing creative and effective strategies
  • Managing all external agency relationships
  • Maintains up-to-date knowledge in marketing, media, and research theory and technique.
  • Actively trains his/her personnel the marketing team
  • Planning and managing all promotions, activities, events, and campaigns


  • Bachelor’s degree or equivalent experience
  • Ability to multitask
  • Strong verbal, written, and organisational skills
  • Preferable a candidate from the similar industry, fast paced retail, e-commerce platform
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