To boost affiliate connections & drive awareness.
Being one of the biggest international E-commerce companies, Lazada has hit a plateau phase in acquiring more affiliate relations in Malaysia.
We realize Lazada has a strong brand recognition throughout the market, thus we decided to launch an affiliate campaign through influencers.
To create awareness, we invited 150 influencers to promote this affiliate campaign online. In addition, we also invited Lazada partners throughout Malaysia, such as New Balance & Benefits, to join our affiliate event that launched in Sephora KL & Penang.