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OUR WORKSLAZADA

LAZADA

DETAILS
DESCRIPTION
Objective
To boost affiliate connections & drive awareness.
Challenge
Being one of the biggest international E-commerce companies, Lazada has hit a plateau phase in acquiring more affiliate relations in Malaysia.
Strategy
We realize Lazada has a strong brand recognition throughout the market, thus we decided to launch an affiliate campaign through influencers.
Execution
To create awareness, we invited 150 influencers to promote this affiliate campaign online. In addition, we also invited Lazada partners throughout Malaysia, such as New Balance & Benefits, to join our affiliate event that launched in Sephora KL & Penang.
Results
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