Social Media Page Reach
Social Media Page Visit
Top Quarter Post Reach
Project Notes
Hershey’s represents one of the largest chocolate manufacturing brands in the word. Apart from having an original product Hershey’s also owns several other brands under its company umbrella such as Reese’s, Almond Joy, Jolly Ranchers & Twizzlers.
Proton MBf SAG is one of the premium flagship showrooms located in the KL city centre which was established 3 years yet still lacks awareness. As a Proton-owned dealership, the marketing plan must adhere to a number of rules and policies, which places restrictions on the ideation and planning of the content. Due to the scarcity of parking spaces near flagship showrooms, consumer interest is offset. Our aim is to increase public awareness, starting in the areas around corporate headquarters and well-known shopping malls.
Having discussions with the Proton MBf SAG internal team to understand their past case studies and surveys of the local demographic allows us to comprehend the challenge fully. Express service for the automotive field is a must in the fast-paced city. To leverage brand awareness, we set up the location pinpoint on Google Maps, which makes it easily searchable by the audience. In addition, the launch of their website aids in raising brand recognition and showcasing the strategic flagship showroom to potential customers. The rowing team for the service campaign and the Proton roadshow for the sales campaign were then put into action as offline marketing strategies. Last but not least, social media management is also one of the effective strategies to engage with its customers.
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