FMCG

Fast Moving Consumer Goods needs fast attentions

Our Approach

We aspire FMCG companies re-innovate their products

The tool for creating a successful FMCG marketing plan is the impact of the brand’s image towards consumers. Therefore the importance of creating good content to packaging style must be priorities.

We ensure that our clients receive the proper guidance and security to succeed in the growth of their product within the market. From Branding, Awareness Campaigns all the way to Packaging Design we do it all to ensure our clients goals.

Our Client

Hershey’s represents one of the largest chocolate manufacturing brands in the word. Apart from having an original product Hershey’s also owns several other brands under its company umbrella such as Reese’s, Almond Joy, Jolly Ranchers & Twizzlers.

We were able to tackle their demand by instilling our Digital Marketing tactics which help the company maintain its standing within the Malaysian Market.

Founded in 1992, Parle is one of India’s largest biscuit manufacturing companies with a long standing history. The company possesses multiple products around the Indian market which includes Parle-G, Marie & Hide&Seek.

We are proud to be part of the first company to help Parle gain its launching process to the Malaysian market. By using our traditional and digital methods we were able to public’s awareness of the company’s products by the 2nd quarter alone.

Our Formula

1. Market Research

We analyse and conduct a full research on the current markets which includes the highest competitor to our clients prior to adjusting the forms of the company’s market placement. This is crucial as it will benefit our clients with a more transparent understanding on what is needed to succeed.

2. Consistency

We are consistent as this is the key in keeping the right target consumers interested in our products. Focusing on segmented audiences and understanding their needs and wants will enable us to create a behavioural pattern in which we will use to build strong customer relationships.

3. Methods of Distribution

Each clientele industry is different, therefore the importance of using the right approach is seen as of utmost importance. Based on the results of our previous formula steps, we will advise upon the best channels or tools to best distribute the brand’s message to its target audience. Whether it be Digital & Social Awareness or Traditional Rowing Campaigns it’s all about sending the right message to the right people.

4. Optimization

The Optimization of any data or analysis collected is then optimised and allocated based on priority. This is done in order to predict trends, save guard branding reputation along with advising of which marketing channels to best suit targeted audiences.

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