Home & Living

Home Improvement is needed Living Conditions Increase

Our Approach

We enhance the Home & Living Industry into seeking modern approach

The Home & Living industry brands have the power to play important roles in people’s lives. This is said because in every society when the improvement of societal living standard increases so does the demand for better improvements on necessities in a home environment. We provide a creative touch needed for breaking the traditional Home & Living industry into adopting a more modern approach, such as widening their expansion via Digital or Social platform.

Our Client

Panasonic is the world leading home, living & appliance manufacturer. The company has a worldwide presence and is recognised in top regions such as, Asia, North America, Europe & Africa. Appliances for home living such as washing machines, refrigerators, owens and even flashlights are part of the company’s every expanding conglomerate entity.

We were able to enhance their localization presence here in Malaysia by incorporating them into Influencer & third party ads.

Novel Furniture represents our emerging SME clients here in Malaysia, This is a locally runned entity with three successful outlets within the greater Kuala Lumpur areas.

We have successfully revamped their structure and have reintroduced them into the realm of digital and social awareness.

Our Formula

1. Market Research

We analyse and conduct a full research on the current markets which includes the highest competitor to our clients prior to adjusting the forms of the company’s market placement. This is crucial as it will benefit our clients with a more transparent understanding on what is needed to succeed.

2. Consistency

We are consistent as this is the key in keeping the right target consumers interested in our products. Focusing on segmented audiences and understanding their needs and wants will enable us to create a behavioural pattern in which we will use to build strong customer relationships.

3. Methods of Distribution

Each clientele industry is different, therefore the importance of using the right approach is seen as of utmost importance. Based on the results of our previous formula steps, we will advise upon the best channels or tools to best distribute the brand’s message to its target audience. Whether it be Digital & Social Awareness or Traditional Rowing Campaigns it’s all about sending the right message to the right people.

4. Optimization

The Optimization of any data or analysis collected is then optimised and allocated based on priority. This is done in order to predict trends, save guard branding reputation along with advising of which marketing channels to best suit targeted audiences.

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