Panasonic

100

Creative Assets

600

Cost-effectiveness

8

Divisions Covered

0

Creative Assets

0 %

Cost-effectiveness

0

Divisions Covered

Project Notes

Earning Media the Old Fashioned Way

Panasonic is the world leading home, living & appliance manufacturer. The company has a worldwide presence and is recognised in top regions such as, Asia, North America, Europe & Africa. Appliances for home living such as washing machines, refrigerators, owens and even flashlights are part of the company’s every expanding conglomerate entity.

What we did

  • Market Research
  • Public Relations

The Brief

Panasonic is a reputable multinational conglomerate corporation with a century-long history. As Panasonic has its own outlets and various distributors all around Malaysia, the challenge was creating distinctive and outstanding campaigns and content within the strict guideline for each division of the corporate. Thus, the goal is to create marketing plans and provide artwork that supports their distributors for each outlet.

The Execution

We developed a strategy to efficiently manage Panasonic’s creative process and deliver creative assets at breakneck speed. From the campaign tagline to the flow of each creative content was meticulously planned. The overall usage and business direction were taken into account when developing the creative designs. Creative designs that we produced include designs, prints, brochures, retail POSM, social media and E-commerce content.

Panasonic

The Result

With the overall campaign strategy and over 100 satisfied creative content created within 30 days, we are proud to say that we had achieved 600% cost-effectiveness for the 8 divisions of Panasonic.

Highlights

Goal

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Impact

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Proven Results

With the overall campaign strategy and over 100 satisfied creative content created within 30 days, we are proud to say that we had achieved 600% cost-effectiveness for the 8 divisions of Panasonic.

> 0 %

Creative Content

0 %

Tagline

0 %

Catalogue

0 %

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