Property

Property promotes life to the Land

Our Approach

We have enable property companies to increase reach and awareness of new investors / buyers

The Property Market is a large blooming industry with multiple segments involved. It is often said that when property is built on a land the life of the land is created. Therefore it is important to ensure the right type of creation, investors and buyers are being attracted. We were able to create a new revamp approach for one of Asia’s largest property companies into becoming more digitally aware towards the target audience.

Our Client

Representing one of Asia Pacific largest property development companies, the entity is involved in the manufacturing, sale and trade of both commercial and residential property alike. Having almost 10 years of experience their ownership extends nationwide throughout the country.

We were able to create a revamp approach in helping them gain a new target audience by using a digital marketing approach. Consisting of a new website design along with digital and banner ads.

Our Formula

1. Market Research

We analyse and conduct a full research on the current markets which includes the highest competitor to our clients prior to adjusting the forms of the company’s market placement. This is crucial as it will benefit our clients with a more transparent understanding on what is needed to succeed.

2. Consistency

We are consistent as this is the key in keeping the right target consumers interested in our products. Focusing on segmented audiences and understanding their needs and wants will enable us to create a behavioural pattern in which we will use to build strong customer relationships.

3. Methods of Distribution

Each clientele industry is different, therefore the importance of using the right approach is seen as of utmost importance. Based on the results of our previous formula steps, we will advise upon the best channels or tools to best distribute the brand’s message to its target audience. Whether it be Digital & Social Awareness or Traditional Rowing Campaigns it’s all about sending the right message to the right people.

4. Optimization

The Optimization of any data or analysis collected is then optimised and allocated based on priority. This is done in order to predict trends, save guard branding reputation along with advising of which marketing channels to best suit targeted audiences.

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