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zstar global marketing agency malaysia
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Panasonic

Community Marketing | Offline Campaign | UGC Marketing | Video Production

The Brief

Panasonic is a reputable multinational conglomerate corporation with a century-long history. As Panasonic has its own outlets and various distributors all around Malaysia, the challenge was creating distinctive and outstanding campaigns and content within the strict guideline for each division of the corporate. Thus, the goal is to create marketing plans and provide artwork that supports their distributors for each outlet.

The Execution

The Execution

The Result

The campaign successfully strengthened brand presence through a well-balanced mix of community engagement, offline activation, UGC-driven content, and video storytelling. It created meaningful interaction with the target audience, improved brand recall, and enhanced overall engagement across both digital and on-ground touchpoints.

Highlights

Goal

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Impact

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Proven Results

With the overall campaign strategy and over 100 satisfied creative content created within 30 days, we are proud to say that we had achieved 600% cost-effectiveness for the 8 divisions of Panasonic.

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Creative Content

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Tagline

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Catalogue

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Promotional Poster & More

Next Steps

We’ll guide you through key steps

We’ll guide you through key steps

We are hyper-efficient at synthesizing your core needs.

We’ll draft a proposal

We’ll draft a proposal

We can harness the expertise of our local + global team.

We’ll present the plan

We’ll present the plan

We will show you how to turn ideas into scalable action.

Contact Us