Commodity

Ensuring Commodity Goods go to the Right Consumers

Our Approach

We place your consumer goods in the hands of savvy shoppers

Commodity sectors represent the source of all goods. This is said due to the facts in which the sector focuses on the production of raw material used for the manufacturing of everyday goods.We are able to enhance the Commodity sector by using strategic digital campaigns to increase demand and ROI.

Our Client

50th International COCOTECH Conference and Exhibition is the largest technical conference dedicated solely on coconut development. The event is scheduled to be held physically in Kuala Lumpur, Malaysia. It is organised by the International Coconut Community (ICC) in association with the Ministry of Agriculture and Food Industries Government of Malaysia. The theme for the conference is “Climate Change Adaptation and Mitigation Strategy for a Resilient and Sustainable Coconut Agroindustry”.

Our Formula

1. Market Research

We analyse and conduct a full research on the current markets which includes the highest competitor to our clients prior to adjusting the forms of the company’s market placement. This is crucial as it will benefit our clients with a more transparent understanding on what is needed to succeed.

2. Consistency

We are consistent as this is the key in keeping the right target consumers interested in our products. Focusing on segmented audiences and understanding their needs and wants will enable us to create a behavioural pattern in which we will use to build strong customer relationships.

3. Methods of Distribution

Each clientele industry is different, therefore the importance of using the right approach is seen as of utmost importance. Based on the results of our previous formula steps, we will advise upon the best channels or tools to best distribute the brand’s message to its target audience. Whether it be Digital & Social Awareness or Traditional Rowing Campaigns it’s all about sending the right message to the right people.

4. Optimization

The Optimization of any data or analysis collected is then optimised and allocated based on priority. This is done in order to predict trends, save guard branding reputation along with advising of which marketing channels to best suit targeted audiences.

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