Automotive

Driving ambitions into Reality

About Us

We partner with renowned local Automotive giants in the industry to instil loyalty in their brands image

The automotive industry is one of the fastest growing industries worldwide. Often referred to as the Driving force of civilization this is said because of the fact in which automotive represents transportation development at its finest, therefore a market which is developing will always be in demand for a good automotive entity.

We were able to partner with some of the largest Automotive manufacturers in the country and implement new ways of market improvement through the usage of traditional media.

Our Client

Proton represents Malaysia’s first and largest automotive manufacturing company. The company has had over 40 years of success in producing some of the nation’s iconic cars such as the Proton Saga, Wira and Satria. Apart from this the company is now headed towards the smart car line with its groundbreaking introduction to the S.U.V market with models such as the X70 and X50.

We were able to boost awareness for one of the entity’s flagships located in Sultan Ismail, by using Traditional Media such as Carnivals and Rowing Team Events along with partnership with other institutions such as financial firms and accessory chains.

GWM (Great Wall Motor) is a globally recognized automotive brand known for its innovation, modern vehicle designs, and advanced technology. With a growing presence in Malaysia, the brand aims to connect with a new generation of drivers by offering stylish, reliable, and high-performance vehicles.

Supported by ZSTAR, the brand adopted a focused strategy utilizing social media marketing, influencer collaborations, and video production for events. This approach allowed GWM to effectively showcase its vehicles, engage with audiences, and create impactful brand experiences across both digital platforms and live activations.

Our Formula

1. Market Research

We analyse and conduct a full research on the current markets which includes the highest competitor to our clients prior to adjusting the forms of the company’s market placement. This is crucial as it will benefit our clients with a more transparent understanding on what is needed to succeed.

2. Consistency

We are consistent as this is the key in keeping the right target consumers interested in our products. Focusing on segmented audiences and understanding their needs and wants will enable us to create a behavioural pattern in which we will use to build strong customer relationships.

3. Methods of Distribution

Each clientele industry is different, therefore the importance of using the right approach is seen as of utmost importance. Based on the results of our previous formula steps, we will advise upon the best channels or tools to best distribute the brand’s message to its target audience. Whether it be Digital & Social Awareness or Traditional Rowing Campaigns it’s all about sending the right message to the right people.

4. Optimization

The Optimization of any data or analysis collected is then optimised and allocated based on priority. This is done in order to predict trends, save guard branding reputation along with advising of which marketing channels to best suit targeted audiences.

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