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Social Media Page Reach
Post Engagement
Offline Events
New Connections
Project Notes
Founded in 1992, Parle is one of India’s largest biscuit manufacturing companies with a long standing history. The company possesses multiple products around the Indian market which includes Parle-G, Marie & Hide&Seek.
Kopiko represents one of the most well-known coffee candy and confectionery brands globally, inspired by real coffee beans to deliver an authentic coffee experience. Apart from its signature coffee candies, Kopiko also offers a variety of products including coffee mixes and beverages under its expanding product line.
We were able to support their growing demand by implementing effective Digital Marketing strategies, helping the brand strengthen its presence and maintain a competitive position within the Malaysian market.
Over a period of 3-4 months, we executed a comprehensive strategy combining Social Media Marketing, Creative Content Production, and Merchandise Development.
On digital platforms such as Instagram, Facebook, and TikTok, we developed engaging and trend-driven content that reflects everyday moments from work breaks to late-night study sessions positioning Kopiko as part of daily routines. Our team focused heavily on creative storytelling, visual design, and content consistency to ensure the brand stood out in a saturated market.
In addition, we introduced custom merchandise as part of the campaign to enhance brand identity and create a more memorable offline experience. This included branded items that align with Kopiko’s energetic and youthful image, helping to extend brand visibility beyond digital platforms.
We also ran targeted paid advertising and collaborated with selected influencers to amplify reach, build trust, and drive higher engagement. Overall, the campaign leaned strongly towards creativity-driven marketing, ensuring every touchpoint felt fresh, relevant, and impactful.
Within the first 3 months, the campaign achieved strong and measurable growth:
The combination of creative content, social media strategy, and merchandise integration successfully elevated Kopiko’s brand presence in Malaysia. This not only improved audience connection but also reinforced its positioning as a convenient and relatable coffee companion, contributing to sustained brand growth and market relevance.
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