Cansun Cosme Malaysia

50

Celebrities & Influencers during Product Launching

100,000

Newspaper Advertising Traffi

5,000,000

Starhill The Cube Billboard Advertising Traffic

Celebrities & Influencers during Product Launching

Newspaper Advertising Traffi

Starhill The Cube Billboard Advertising Traffic

Project Notes

Earning Media the Old Fashioned Way

Biome is a health food manufacturing company which markets in China & USA. They represent a strong fast growing brand that is dedicated to healthy living and the consumption of health manufactured food products. Products include diet supplements, manufactured juices, and their very own blender.

What we did

Market Research
Public Relations

The Brief

Cansun Cosme Malaysia aimed to strengthen its brand awareness and establish a solid presence in the digital space. The objective was to attract a wider audience, particularly young women who are highly active on social media, while positioning the brand as trendy, trustworthy, and accessible.

At the same time, the client wanted a complete and cohesive marketing approach not just social media but a full strategy that integrates branding, creativity, and audience engagement. This is where ZSTAR’s all-in-one marketing solution was applied, utilizing the full range of services available within the company to ensure consistency and impact across all touchpoints.

The Execution

Over a period of 3-4 months, ZSTAR executed a fully integrated all-in-one marketing strategy, combining multiple services to deliver a cohesive brand experience.

This included:

Social Media Marketing (Instagram & TikTok content strategy, posting & management)
Creative Content Production (visual design, photography direction, aesthetic branding)
Branding & Identity Development (consistent look & feel across platforms)
Custom Merchandise to strengthen offline presence and brand recall
Paid Advertising Campaigns for targeted reach and conversions

Our team focused heavily on creativity-driven execution, ensuring every piece of content aligns with current trends while maintaining a strong brand identity. We created visually engaging, relatable beauty content that resonates with the audience and reflects real lifestyle usage.

By leveraging all available services under one roof, we ensured the campaign was seamless, consistent, and impactful across both digital and physical platforms.

The Result

Within the first 3 months, the integrated strategy delivered strong results:

Increased social media engagement by +55%
Expanded overall reach by approximately +70% across platforms
Achieved +40% growth in followers within the target audience
Strengthened brand identity through consistent creative direction
Improved brand recall via both digital campaigns and merchandise exposure

Overall, the all-in-one marketing approach by ZSTAR successfully elevated Cansun Cosme’s presence in the Malaysian beauty market. By combining strategy, creativity, and execution, the brand was able to connect more effectively with its audience and build a strong, lasting impression.

Highlights

Goal

Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat. Duis aute irure dolor in reprehenderit in voluptate velit esse cillum dolore eu fugiat nulla pariatur. Excepteur sint occaecat cupidatat non proident, sunt in culpa qui officia deserunt mollit anim id est laborum.